Modeling the determinants of consumers' attitudes toward online group buying: Do risks and trusts matters?
نویسندگان
چکیده
منابع مشابه
Factors Affecting Consumers' Value Creation in Online Group Buying
Drawing upon the social capital theory (SCT), this study integrates social capital factors with the perspectives of consumer hedonic participation and platform capability of online group buying sites to explore how they affect consumer value creation toward online group buying (OGB). Data from 663 valid responses were obtained using an online large-scale survey. The conceptual framework was val...
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رشد انفجاری تکنولوژی فرصت های آموزشی مهیج و جدیدی را پیش روی فراگیران و آموزش دهندگان گذاشته است. امروزه معلمان برای اینکه در امر آموزش زبان بروز باشند باید روش هایی را اتخاذ نمایند که درآن ها از تکنولوژی جهت کمک در یادگیری زبان دوم و چندم استفاده شده باشد. با در نظر گرفتن تحولاتی که رشته ی آموزش زبان در حال رخ دادن است هم اکنون زمان مناسبی برای ارزشیابی نگرش های موجود نسبت به تکنولوژی های جدید...
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ژورنال
عنوان ژورنال: Journal of Retailing and Consumer Services
سال: 2017
ISSN: 0969-6989
DOI: 10.1016/j.jretconser.2017.02.002